{"id":33002,"date":"2024-11-25T17:30:33","date_gmt":"2024-11-25T09:30:33","guid":{"rendered":"https:\/\/fwq.ai\/blog\/33002\/"},"modified":"2024-11-25T17:30:33","modified_gmt":"2024-11-25T09:30:33","slug":"wordpress-seo-%e4%bc%98%e5%8c%96%e6%8a%80%e5%b7%a7%ef%bc%9a%e8%ae%a9%e7%bd%91%e7%ab%99%e5%9c%a8%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%b8%8a%e6%9b%b4%e5%8f%af%e8%a7%81","status":"publish","type":"post","link":"https:\/\/fwq.ai\/blog\/33002\/","title":{"rendered":"WordPress SEO \u4f18\u5316\u6280\u5de7\uff1a\u8ba9\u7f51\u7ad9\u5728\u641c\u7d22\u5f15\u64ce\u4e0a\u66f4\u53ef\u89c1"},"content":{"rendered":"

\"WordPress<\/p>\n

WordPress SEO \u4f18\u5316\u6280\u5de7\uff1a\u8ba9\u7f51\u7ad9\u5728\u641c\u7d22\u5f15\u64ce\u4e0a\u66f4\u53ef\u89c1<\/p>\n

\u968f\u7740\u4e92\u8054\u7f51\u7684\u5feb\u901f\u53d1\u5c55\uff0c\u62e5\u6709\u4e00\u4e2a\u7f51\u7ad9\u6210\u4e3a\u4e86\u8bb8\u591a\u4f01\u4e1a\u548c\u4e2a\u4eba\u7684\u5fc5\u9700\u54c1\u3002\u7136\u800c\uff0c\u62e5\u6709\u4e00\u4e2a\u7f8e\u89c2\u7684\u7f51\u7ad9\u5e76\u4e0d\u610f\u5473\u7740\u5b83\u4f1a\u88ab\u7528\u6237\u53d1\u73b0\u3002\u4e3a\u4e86\u8ba9\u7f51\u7ad9\u5728\u641c\u7d22\u5f15\u64ce\u4e2d\u66f4\u52a0\u53ef\u89c1\uff0cSEO\uff08\uff09\u6210\u4e3a\u4e86\u4e00\u4e2a\u5fc5\u4e0d\u53ef\u5c11\u7684\u73af\u8282\u3002\u5728\u4f17\u591a\u5efa\u7ad9\u5e73\u53f0\u4e2d\uff0cWordPress\u662f\u4e00\u4e2a\u975e\u5e38\u6d41\u884c\u7684\u9009\u62e9\uff0c\u800c\u5982\u4f55\u5229\u7528WordPress\u6765\u8fdb\u884cSEO\u4f18\u5316\u5c31\u663e\u5f97\u5c24\u4e3a\u91cd\u8981\u4e86\u3002\u672c\u6587\u5c06\u4e3a\u60a8\u4ecb\u7ecd\u4e00\u4e9bWordPress SEO\u4f18\u5316\u6280\u5de7\uff0c\u5e76\u63d0\u4f9b\u5177\u4f53\u7684\u4ee3\u7801\u793a\u4f8b\uff0c\u5e2e\u52a9\u60a8\u63d0\u5347\u7f51\u7ad9\u5728\u641c\u7d22\u5f15\u64ce\u4e2d\u7684\u6392\u540d\uff0c\u8ba9\u66f4\u591a\u4eba\u53d1\u73b0\u60a8\u7684\u7f51\u7ad9\u3002<\/p>\n

1. \u4f7f\u7528SEO\u53cb\u597d\u7684URL\u7ed3\u6784<\/strong><\/p>\n

\u5728WordPress\u4e2d\uff0c\u60a8\u53ef\u4ee5\u901a\u8fc7\u8bbe\u7f6e\u6765\u6539\u53d8URL\u7684\u7ed3\u6784\uff0c\u4ece\u800c\u4f7f\u4e4b\u66f4\u7b26\u5408SEO\u7684\u6807\u51c6\u3002\u5728WordPress\u4eea\u8868\u76d8\u4e2d\u9009\u62e9\u201c\u8bbe\u7f6e\u201d->\u201c\u56fa\u5b9a\u94fe\u63a5\u201d\uff0c\u9009\u62e9\u4e00\u4e2a\u66f4\u52a0\u53cb\u597d\u7684URL\u7ed3\u6784\uff0c\u4f8b\u5982\u4f7f\u7528\u5e16\u5b50\u540d\u79f0\u3002\u8fd9\u6837\u4e0d\u4ec5\u4fbf\u4e8e\u641c\u7d22\u5f15\u64ce\u6293\u53d6\uff0c\u4e5f\u66f4\u5bb9\u6613\u8ba9\u7528\u6237\u7406\u89e3\u9875\u9762\u5185\u5bb9\u3002<\/p>\n

\u4ee3\u7801\u793a\u4f8b\uff1a<\/p>\n

\/%postname%\/<\/pre>\n
 \u767b\u5f55\u540e\u590d\u5236 <\/p>\n
2. \u5229\u7528\u6807\u9898\u6807\u7b7e<\/strong><\/p>\n
\u5728WordPress\u4e2d\uff0c\u6807\u9898\u6807\u7b7e\uff08title tag\uff09\u5728SEO\u4e2d\u8d77\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\u3002\u786e\u4fdd\u6bcf\u7bc7\u6587\u7ae0\u90fd\u6709\u552f\u4e00\u4e14\u76f8\u5173\u7684\u6807\u9898\uff0c\u5e76\u5728\u6807\u9898\u4e2d\u5305\u542b\u5173\u952e\u8bcd\uff0c\u80fd\u591f\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u66f4\u597d\u5730\u7406\u89e3\u9875\u9762\u5185\u5bb9\u3002<\/p>\n
\u4ee3\u7801\u793a\u4f8b\uff1a<\/p>\n
<title><?php wp_title(); ?><\/title><\/pre>\n
 \u767b\u5f55\u540e\u590d\u5236 <\/p>\n
3. \u4f18\u5316\u7f51\u7ad9\u901f\u5ea6<\/strong><\/p>\n
\u7f51\u7ad9\u7684\u901f\u5ea6\u5bf9SEO\u6392\u540d\u4e5f\u6709\u5f88\u5927\u7684\u5f71\u54cd\u3002\u4f18\u5316\u7f51\u7ad9\u901f\u5ea6\u4e0d\u4ec5\u53ef\u4ee5\u63d0\u9ad8\u7528\u6237\u4f53\u9a8c\uff0c\u4e5f\u662f\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u91cd\u8981\u73af\u8282\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528\u7f13\u5b58\u63d2\u4ef6\u3001\u4f18\u5316\u56fe\u7247\uff0c\u51cf\u5c11\u63d2\u4ef6\u7b49\u65b9\u5f0f\u6765\u63d0\u9ad8\u7f51\u7ad9\u52a0\u8f7d\u901f\u5ea6\u3002<\/p>\n
\u4ee3\u7801\u793a\u4f8b\uff1a<\/p>\n
\/\/ \u5728functions.php\u4e2d\u542f\u7528Gzip\u538b\u7f29\nfunction add_gzip_to_htaccess($rules) {\n    $new_rules = array(\n        'AddOutputFilterByType DEFLATE text\/html',\n        'AddOutputFilterByType DEFLATE text\/xml',\n        'AddOutputFilterByType DEFLATE text\/css',\n        'AddOutputFilterByType DEFLATE text\/plain',\n        'AddOutputFilterByType DEFLATE text\/x-component',\n        'AddOutputFilterByType DEFLATE application\/xml',\n        'AddOutputFilterByType DEFLATE application\/xhtml+xml',\n        'AddOutputFilterByType DEFLATE application\/rss+xml',\n        'AddOutputFilterByType DEFLATE application\/javascript',\n        'AddOutputFilterByType DEFLATE application\/x-javascript'\n    );\n\n    $rules = array_merge($new_rules, $rules);\n    return $rules;\n}\nadd_filter('mod_rewrite_rules', 'add_gzip_to_htaccess');<\/pre>\n
 \u767b\u5f55\u540e\u590d\u5236 <\/p>\n
4. \u4f7f\u7528SEO\u63d2\u4ef6<\/strong><\/p>\n
WordPress\u6709\u8bb8\u591a\u4f18\u79c0\u7684SEO\u63d2\u4ef6\uff0c\u5982Yoast SEO\u3001All in One SEO Pack\u7b49\uff0c\u8fd9\u4e9b\u63d2\u4ef6\u53ef\u4ee5\u5e2e\u52a9\u60a8\u4f18\u5316\u7f51\u7ad9\u7684\u6bcf\u4e00\u4e2a\u65b9\u9762\uff0c\u5305\u62ec\u6807\u9898\u3001\u5173\u952e\u8bcd\u3001\u63cf\u8ff0\u7b49\u3002\u5229\u7528\u8fd9\u4e9b\u63d2\u4ef6\uff0c\u80fd\u591f\u66f4\u597d\u5730\u8fdb\u884cSEO\u4f18\u5316\u3002<\/p>\n
5. \u521b\u5efaSitemap\u5730\u56fe<\/strong><\/p>\n
Sitemap\u5730\u56fe\u662f\u4e00\u4e2a\u5305\u542b\u4e86\u7f51\u7ad9\u6240\u6709\u9875\u9762\u94fe\u63a5\u7684XML\u6587\u4ef6\uff0c\u901a\u8fc7\u63d0\u4ea4\u7ed9\u641c\u7d22\u5f15\u64ce\uff0c\u80fd\u591f\u8ba9\u641c\u7d22\u5f15\u64ce\u66f4\u5feb\u5730\u53d1\u73b0\u60a8\u7f51\u7ad9\u7684\u5185\u5bb9\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528\u63d2\u4ef6\u5982Google XML Sitemaps\u6765\u81ea\u52a8\u751f\u6210Sitemap\u5730\u56fe\u3002<\/p>\n
\u4ee3\u7801\u793a\u4f8b\uff1a<\/p>\n
<?xml version=\"1.0\" encoding=\"UTF-8\"?><urlset xmlns=\"http:\/\/www.sitemaps.org\/schemas\/sitemap\/0.9\"><url><loc>http:\/\/www.example.com\/page1<\/loc><lastmod>2020-01-01<\/lastmod><changefreq>monthly<\/changefreq><priority>0.8<\/priority><\/url><\/urlset><\/pre>\n
 \u767b\u5f55\u540e\u590d\u5236 <\/p>\n
\u901a\u8fc7\u4ee5\u4e0a\u7684WordPress SEO\u4f18\u5316\u6280\u5de7\u4ee5\u53ca\u4ee3\u7801\u793a\u4f8b\uff0c\u76f8\u4fe1\u60a8\u5bf9\u5982\u4f55\u8ba9\u7f51\u7ad9\u5728\u641c\u7d22\u5f15\u64ce\u4e0a\u66f4\u53ef\u89c1\u6709\u4e86\u4e00\u5b9a\u7684\u4e86\u89e3\u3002\u4e0d\u65ad\u5b66\u4e60\u548c\u5b9e\u8df5\uff0c\u6301\u7eed\u4f18\u5316\u7f51\u7ad9\uff0c\u80fd\u591f\u8ba9\u60a8\u7684\u7f51\u7ad9\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u4e92\u8054\u7f51\u4e16\u754c\u4e2d\u8131\u9896\u800c\u51fa\uff0c\u5438\u5f15\u66f4\u591a\u7684\u8bbf\u95ee\u8005\u3002\u5e0c\u671b\u8fd9\u4e9b\u6280\u5de7\u80fd\u591f\u5bf9\u60a8\u6709\u6240\u5e2e\u52a9\uff0c\u8ba9\u60a8\u7684\u7f51\u7ad9\u53d6\u5f97\u66f4\u597d\u7684\u6210\u7ee9\u3002<\/p>\n
\u4ee5\u4e0a\u5c31\u662fWordPress SEO \u4f18\u5316\u6280\u5de7\uff1a\u8ba9\u7f51\u7ad9\u5728\u641c\u7d22\u5f15\u64ce\u4e0a\u66f4\u53ef\u89c1\u7684\u8be6\u7ec6\u5185\u5bb9\uff0c\u66f4\u591a\u8bf7\u5173\u6ce8\u7c73\u4e91\u5176\u5b83\u76f8\u5173\u6587\u7ae0\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"
WordPress SEO \u4f18\u5316\u6280\u5de7\uff1a\u8ba9\u7f51\u7ad9\u5728\u641c\u7d22\u5f15\u64ce\u4e0a\u66f4\u53ef\u89c1 \u968f\u7740\u4e92\u8054\u7f51\u7684\u5feb\u901f\u53d1\u5c55\uff0c\u62e5\u6709\u4e00\u4e2a\u7f51\u7ad9\u6210\u4e3a\u4e86\u8bb8\u591a\u4f01\u4e1a\u548c\u4e2a\u4eba\u7684\u5fc5\u9700\u54c1\u3002\u7136\u800c\uff0c\u62e5\u6709\u4e00\u4e2a\u7f8e\u89c2\u7684\u7f51\u7ad9\u5e76\u4e0d\u610f\u5473\u7740\u5b83\u4f1a\u88ab\u7528\u6237\u53d1\u73b0\u3002\u4e3a\u4e86\u8ba9\u7f51\u7ad9\u5728\u641c\u7d22\u5f15\u64ce\u4e2d\u66f4\u52a0\u53ef\u89c1\uff0cSEO\uff08\uff09\u6210\u4e3a\u4e86\u4e00\u4e2a\u5fc5\u4e0d\u53ef\u5c11\u7684\u73af\u8282\u3002\u5728\u4f17\u591a\u5efa\u7ad9\u5e73\u53f0\u4e2d\uff0cWordPress\u662f\u4e00\u4e2a\u975e\u5e38\u6d41\u884c\u7684\u9009\u62e9\uff0c\u800c\u5982\u4f55\u5229\u7528WordPress\u6765\u8fdb\u884cSEO\u4f18\u5316\u5c31\u663e\u5f97\u5c24\u4e3a\u91cd\u8981\u4e86\u3002\u672c\u6587\u5c06\u4e3a\u60a8\u4ecb\u7ecd\u4e00\u4e9bWordPress SEO\u4f18\u5316\u6280\u5de7\uff0c\u5e76\u63d0\u4f9b\u5177\u4f53\u7684\u4ee3\u7801\u793a\u4f8b\uff0c\u5e2e\u52a9\u60a8\u63d0\u5347\u7f51\u7ad9\u5728\u641c\u7d22\u5f15\u64ce\u4e2d\u7684\u6392\u540d\uff0c\u8ba9\u66f4\u591a\u4eba\u53d1\u73b0\u60a8\u7684\u7f51\u7ad9\u3002 1. \u4f7f\u7528SEO\u53cb\u597d\u7684URL\u7ed3\u6784 \u5728WordPress\u4e2d\uff0c\u60a8\u53ef\u4ee5\u901a\u8fc7\u8bbe\u7f6e\u6765\u6539\u53d8URL\u7684\u7ed3\u6784\uff0c\u4ece\u800c\u4f7f\u4e4b\u66f4\u7b26\u5408SEO\u7684\u6807\u51c6\u3002\u5728WordPress\u4eea\u8868\u76d8\u4e2d\u9009\u62e9\u201c\u8bbe\u7f6e\u201d->\u201c\u56fa\u5b9a\u94fe\u63a5\u201d\uff0c\u9009\u62e9\u4e00\u4e2a\u66f4\u52a0\u53cb\u597d\u7684URL\u7ed3\u6784\uff0c\u4f8b\u5982\u4f7f\u7528\u5e16\u5b50\u540d\u79f0\u3002\u8fd9\u6837\u4e0d\u4ec5\u4fbf\u4e8e\u641c\u7d22\u5f15\u64ce\u6293\u53d6\uff0c\u4e5f\u66f4\u5bb9\u6613\u8ba9\u7528\u6237\u7406\u89e3\u9875\u9762\u5185\u5bb9\u3002 \u4ee3\u7801\u793a\u4f8b\uff1a \/%postname%\/ \u767b\u5f55\u540e\u590d\u5236 2. \u5229\u7528\u6807\u9898\u6807\u7b7e \u5728WordPress\u4e2d\uff0c\u6807\u9898\u6807\u7b7e\uff08title tag\uff09\u5728SEO\u4e2d\u8d77\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\u3002\u786e\u4fdd\u6bcf\u7bc7\u6587\u7ae0\u90fd\u6709\u552f\u4e00\u4e14\u76f8\u5173\u7684\u6807\u9898\uff0c\u5e76\u5728\u6807\u9898\u4e2d\u5305\u542b\u5173\u952e\u8bcd\uff0c\u80fd\u591f\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u66f4\u597d\u5730\u7406\u89e3\u9875\u9762\u5185\u5bb9\u3002 \u4ee3\u7801\u793a\u4f8b\uff1a <title><?php wp_title(); ?><\/title> \u767b\u5f55\u540e\u590d\u5236 3. \u4f18\u5316\u7f51\u7ad9\u901f\u5ea6 \u7f51\u7ad9\u7684\u901f\u5ea6\u5bf9SEO\u6392\u540d\u4e5f\u6709\u5f88\u5927\u7684\u5f71\u54cd\u3002\u4f18\u5316\u7f51\u7ad9\u901f\u5ea6\u4e0d\u4ec5\u53ef\u4ee5\u63d0\u9ad8\u7528\u6237\u4f53\u9a8c\uff0c\u4e5f\u662f\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u91cd\u8981\u73af\u8282\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528\u7f13\u5b58\u63d2\u4ef6\u3001\u4f18\u5316\u56fe\u7247\uff0c\u51cf\u5c11\u63d2\u4ef6\u7b49\u65b9\u5f0f\u6765\u63d0\u9ad8\u7f51\u7ad9\u52a0\u8f7d\u901f\u5ea6\u3002 \u4ee3\u7801\u793a\u4f8b\uff1a \/\/ \u5728functions.php\u4e2d\u542f\u7528Gzip\u538b\u7f29 function add_gzip_to_htaccess($rules) { $new_rules = array( ‘AddOutputFilterByType DEFLATE text\/html’, ‘AddOutputFilterByType DEFLATE text\/xml’, ‘AddOutputFilterByType DEFLATE text\/css’, ‘AddOutputFilterByType DEFLATE text\/plain’, ‘AddOutputFilterByType DEFLATE text\/x-component’, ‘AddOutputFilterByType DEFLATE application\/xml’, ‘AddOutputFilterByType DEFLATE application\/xhtml+xml’, ‘AddOutputFilterByType DEFLATE […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-33002","post","type-post","status-publish","format-standard","hentry","category-cms"],"_links":{"self":[{"href":"https:\/\/fwq.ai\/blog\/wp-json\/wp\/v2\/posts\/33002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fwq.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fwq.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fwq.ai\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fwq.ai\/blog\/wp-json\/wp\/v2\/comments?post=33002"}],"version-history":[{"count":0,"href":"https:\/\/fwq.ai\/blog\/wp-json\/wp\/v2\/posts\/33002\/revisions"}],"wp:attachment":[{"href":"https:\/\/fwq.ai\/blog\/wp-json\/wp\/v2\/media?parent=33002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fwq.ai\/blog\/wp-json\/wp\/v2\/categories?post=33002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fwq.ai\/blog\/wp-json\/wp\/v2\/tags?post=33002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}